Real, Good 
Dog Food

Real meats, real veggies and all the real nutrition pet parents need to help their dogs live longer, healthier lives. Because fresh food just works better (and tastes better, too).

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Formulated by our in-house Board Certified Veterinary Nutritionists


“In today’s world of hype advertising it’s nice to see a product live up to its claims. Our two dogs have been transformed. 13 and 12 year old dogs jumping and running around like puppies. It’s amazing.”

Trustpilot review by Tollef

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Every meat and veggie is gently cooked individually, then mixed in batches to seal in vital nutrients and maximize digestibility. No high temp vats. No extrusion. The result? Real food that looks exactly as good as it tastes.


All recipes exceed AAFCO standards for all life stages

“Our veterinarian has said she has never seen such healthy fur on a dog. This dog food is worth every penny.”

Trustpilot review by Donna

Multiple recipes cater to unique health & dietary needs

Made with fresh, whole food ingredients

Prepared, mixed & packed with care in our own USA kitchens

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Excitement at meal time
More energy


Smaller stools Better breath


Silkier coat, less shedding
Reduced allergy symptoms


Weight goals reached
Increased stamina


All-around happier vets
All-round happier pets

Change you can see

We couldn’t make this stuff up. It’s what Nommers report just days after fully switching over to our fresh food diet.

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Nom Nom supports a healthier dog. Whether you feed a little, a lot or the whole bowl.

Get them going for $40/week

© 2021 NomNomNow Inc.

Nom Nom is a registered trademark.

Get them going for $40/week

From Forbes. ©2021 Forbes. All rights reserved. Used under license. From the Forbes Vetted Contributor Network. All products and services featured are independently selected by Forbes Vetted contributors and editors. When you make a purchase through links on the Forbes Vetted page, we may earn a commission. Opinions expressed by Forbes Contributors are their own.

View feeding chart

Go Nom Nom for one meal and another diet for the next. It gives them something to look forward to.

2. Rotate it

3. Half it

Split Nom Nom equally with their current diet for a superfood salad.
Who says you can’t have it all?

1. Fill it

Feed your dog an entirely fresh diet and enjoy all the benefits, all the time. They’ll thank you when they’re older.

A dash here. A pinch there. Sprinkle some Nom Nom over every meal and ice your dog’s proverbial cake.

4. Top it

5. Treat it

This’ll make them heel. Dole out a spoonful at training time or over the course of the day and make everyone happy.

My pup loves his food. I like that the meals are fresh and healthy and individually portioned to control his weight gain as he grows. I’m very happy that I found Nom Nom! Katsu has been a happy nommer since day 1!


Jones is a rescue and he came to us with a *very* sensitive stomach. Since starting Nom Nom, his stomach has been doing well, and I didn't think his fur could get any softer.


Tula gets so excited when it's mealtime. She no longer has skin issues, her coat looks wonderful and her stools are the best they've ever been. I can't imagine ever feeding her anything but Nom Nom!


Who formulates your recipes?
We host two Board Certified Veterinary Nutritionists on staff, overseeing the creation of every recipe — that's two of just about 100 in the entire country. They (along with our PhD-led science team) also lead the field in pet microbiome research. Long story short, they're the people you want making your dog's food.

Where is your food prepared?
Glad you asked. We proudly prep, mix and pack in our USA kitchens, located in Nashville and California.

What makes your food different?
No fillers. No chemicals. No nonsense. We use responsibly sourced, health-forward ingredients that dogs crave, accommodating for allergies and sensitivities.

What if my dog is a picky eater?
The look of confusion. The turned up nose. All those laps around the bowl. We know a picky eater when we see one, which is why we created four recipes to appeal to your dog’s palate.

How do I know how much to feed?
Every dog is different. Every pet parent is different. It’s up to you how much Nom Nom you serve, but our 
feeding guide can help you make some estimates based on your dog’s size and activity level.

Where can I purchase Nom Nom?
We're proudly sold at select PetSmart stores in addition to Or subscribe for scheduled deliveries tailored to your dog's unique needs.

What if I just want to try it?
Get in touch with our dedicated staff via our 
online form, at (415) 991-0669 or

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Save on our fresh food and get a meal plan tailored to your dog's unique needs. We'll pre-portion every meal to help with weight management and food sensitivities, and time each delivery so you never run out.

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